How much outbound marketing do I actually need to do to succeed?

Your success and the future you imagine will be a direct function of the outbound marketing you do. It’s just math. The amount of outbound marketing you do equals the number of eyeballs that see your art, which equals the number of opportunities you have to make sales. You are responsible for a certain amount of outbound time, energy, and effort to get your art in front of eyeballs that wouldn’t otherwise be looking at it. Look honestly at what work you’ve actually done - compare yourself to other artists who are succeeding. If you’ve sent nothing while they’re consistently emailing their list and posting about their work, that’s your answer. There’s no way around this fundamental requirement.

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Asked by an artist wondering how much marketing is enough · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2025-06-19