Should I run sales and discounts even if I don't like the idea of discounting my art?

Yes, you must run discounts and sales. The reason is simple: they help you acquire the maximum number of new customers. You have to have price points under $100 and you must run sales and promotions—these are facts, not preferences. It’s all about acquiring new customers at the greatest rate you can. The goal isn’t just to make money on each transaction; it’s to get people into your customer base so you can market to them over time. Some will eventually become collectors who buy your higher-priced work.

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Asked by an artist resistant to running sales · Answered by Patrick Shanahan · art-marketing-podcast · 2023-10-16