What does 'doing things that don't scale' mean for artists, and why should I do them?

Doing things that don’t scale means taking actions that require significant personal time and effort per customer—actions you couldn’t maintain if you had hundreds of customers, but that create amazing experiences when you’re small. These are your secret weapons as a startup. You can provide incredibly high-touch, personal service because you don’t have many customers yet. This behavior serves as the gas you need to get your fire going. It builds deep relationships and wows your audience in ways that generate momentum, even though the impact is hard to measure initially.

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Asked by an artist seeking growth strategies · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-14