How should I price my work if I plan to offer discounts?

Price your work higher from the beginning so that after offering a discount, you still achieve the profit margin you want. Think strategically: if you want to net a certain amount, price your pieces 20-30% higher than that target. This gives you room to offer meaningful discounts during sales periods while still making the money you need. This isn’t deceptive—it’s standard business practice. The initial price sets the perceived market value, and the discount creates urgency and motivation for buyers to act. Always know your costs, factor in your time, and price with future discounts in mind.

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Asked by an artist planning pricing strategy · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-03