Can live art shows actually replace traditional gallery shows for selling new work?

Yes, absolutely. Live art shows are proving that artists can sell brand new content directly to collectors without needing galleries. For example, one artist released four brand new original pieces through a live show on Friday, and by Monday three of the four had sold, plus three commissions. That’s making 100% on new work instead of a 50/50 gallery split. The one piece that didn’t sell immediately could potentially go to a gallery later as secondary inventory, but the artist is already moving on to create new content because the new work is selling directly. This represents a fundamental shift—you’re running an international art gallery out of your home.

---

Asked by general teaching point · Answered by Nick Friend · art-marketing-podcast · 2020-07-27