How should I think about customer experience versus just selling artwork?

The customer experience should be the foundation of your entire business — the artwork is actually a bonus. Focus on making the experience amazing, and that’s what people will talk about. You want people to say ‘go see them, they’re fantastic, the experience is great’ not just ‘they have nice pictures.’ Not everyone who walks through the door is a potential sale — look for people you connect with, who are friendly to deal with, who you genuinely want to form relationships with. These connections matter more than any individual transaction.

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Asked by an artist focused on making sales · Answered by Mary Putt / Tom Putt · art-marketing-podcast · 2025-03-05