What are the most common mistakes artists make when building their online presence?

Artists constantly hop from one thing to another without ever getting the basics right. They chase shiny objects instead of focusing on fundamentals: a gallery-style website with visible pricing and checkout, consistent marketing, and storytelling that goes beyond just posting art. Most artists fail because they never establish these foundational elements properly.

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Asked by implied from teaching · Answered by Patrick · Art Business Webinar · 2026-06-26