When should I launch my website if a major sale is coming up?

If a major sale is coming up and your website can go live and accept credit card payments, launch it immediately - even if you only have three items in your store and your about page isn’t finished. Stop everything else and prioritize running the major sale. The sale is more important than having every detail perfect. As long as the site is functional and can process transactions, get it live and run the sale. You can fill in other details later. This is how you should prioritize major sales throughout the year.

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Asked by a new artist setting up their website · Answered by Patrick Shanahan · art-marketing-podcast · 2022-04-18