How important is perspective and time horizon when building an art business?

Perspective is absolutely critical—it can either be a major asset or complete poison that ruins your business. You must understand this is a marathon, not a sprint. People vastly underestimate what they can achieve over a long period of time and overestimate what they can do in the short term. If you think you’re running a 100-yard dash when you’re actually in a marathon, it destroys your momentum and performance. Wrong perspective makes you antsy, causes you to treat customers poorly, leads to poor product decisions, and creates unrealistic expectations for immediate results. Even if everything else in your business is right, wrong perspective alone will toast the entire operation. Understand that you likely have decades ahead to build this business, and that long view completely changes how you operate day-to-day.

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Asked by an artist expecting quick results · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-07-17