Why do I need to solve my attention problem before worrying about my website or other business issues?

Think of your business like a car parked in the driveway. It might have brake problems, transmission issues, or bad fuel injectors, but none of those matter if the car won’t start and isn’t moving. Without attention, your business isn’t moving either. You can’t have a website problem until people are actually visiting your website. You can’t have a pricing problem until people are seeing your work. Attention is the prerequisite—the foundation that must be in place before any other business problem can even exist or be addressed effectively.

---

Asked by an artist focused on website improvements · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-03