How do I balance creating art with promoting it on social media?

Build up a content backlog when you have time (like during summer or breaks), so you’re not constantly scrambling to create both art and content. Film multiple reveals or process videos at once that you can post over time. Use your Stories to share personality and daily life without requiring heavily produced content. Save drafts for periods when you’re low on ideas. The key is creating systems during high-capacity periods that sustain you during busy times. Also, focus on bigger-picture planning rather than obsessing over day-to-day metrics like whether your Instagram grew today or if you made a sale - look at longer-term trends instead.

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Asked by a college student artist juggling multiple responsibilities · Answered by Patrick Shanahan and Betsy Mae · art-marketing-podcast · 2024-10-15