What is the most important metric to focus on when growing my art business through marketing?

The most important metric to focus on is the number of pieces of content you create per week on social media platforms. This metric forces you to stay consistent and develop your marketing skills over time. Don’t get distracted by other analytics like likes, comments, reach, or engagement rates - especially in your first few years. These are shiny objects that pull your focus away from what actually matters: consistently creating and shipping content. Track this weekly by looking at your total posts, stories, reels, and videos combined. This single focus will drive more business growth than obsessing over any other metric.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-04