How should I start preparing for omnichannel marketing in my art business?

Step one is simple: take inventory. Make a list of what marketing channels you currently have available. Do you have an email list? A personal email list or business list? A personal Facebook page? A business Facebook page? Instagram account? Twitter? YouTube? List out everything you have at your disposal. It doesn’t matter the size or follower counts—you have what you have. Throughout the year you work on growing those numbers, but when it’s time to execute a sale or major campaign, you need to know exactly what tools you have available to deploy. This inventory becomes your foundation for coordinating your marketing efforts across multiple channels.

---

Asked by artists preparing marketing campaigns · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-21