What type of content should I post on Instagram as a new artist trying to build an audience?

Focus on three types of content in your content mix. First, share who you are—talk about why you create, your inspiration, your methods, the equipment you use, and your story. Second, discuss your work—record yourself next to your pieces explaining the inspiration behind them, techniques used, or how long a shot took to capture. Third, include promotional content for sales—create simple videos announcing discounts, explaining how to use coupon codes, and directing people to your website link. Mix these three themes throughout your weekly posting to build connection, showcase your art, and drive sales.

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Asked by a photographer new to content creation · Answered by Juan · Office Hours · 2026-05-26