What mindset should I have about collecting email addresses during an art show?

Think of yourself as a pop-up on a website—your job is to pop up in front of everybody and get their email address. That’s what you want: to keep the relationship going beyond the show. Encourage absolutely everyone to enter your contest or join your list. If you’re a two-person team, have someone stand near the signup area and gently remind passersby to enter: ‘Oh, you like what you’re seeing? Be sure to throw in a card—we’re giving away a print and the contest ends next Tuesday.’ You don’t have to be aggressive, but be proactive about capturing every opportunity.

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Asked by an artist learning show tactics · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-25