Why are metal prints particularly good for holiday contest giveaways?

Metal prints are excellent for holiday promotions because they come ready to hang—there’s nothing to unroll, no trip to the frame shop needed. You’re not giving someone a gift that requires them to spend additional time, money, and effort to reach its final state. In the busy holiday season when everyone’s life is chaos with events, parties, travel, and commitments, the last thing people want is a gift that creates more work. A ready-to-hang metal print is a complete, finished gift. That said, if metal doesn’t suit your situation or you sell originals or sculpture, take the conceptual approach—focus on how your art is ready to display with minimal customer effort—and adapt it to your specific medium.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25