Why is it important to choose popular, recognizable subject matter when testing?

Popular subject matter has a bigger potential market and built-in passion from audiences. If you paint or photograph highly recognizable figures, locations, or themes that people already care about, you’re expanding your market size. When you test with truly popular subjects and they still don’t sell, you learn valuable information: either your audience isn’t right, or there’s a quality issue. But if you only test obscure subjects, you can’t tell whether the problem is the subject’s appeal or something else. Start with the most marketable content you can think of.

---

Asked by an artist choosing what to create · Answered by Nick Friend · art-marketing-podcast · 2022-01-14