What's a good validation strategy if my current art isn't selling?

One effective validation strategy is to commit to creating a different piece with different subject material every day for 30 days. Post each one on social media and see what gets the most engagement—likes, comments, and shares. At the end of 30 days, order prints of your favorites that you think will sell best and run a live art show featuring all 30 images. This approach forces you to rapidly test multiple ideas and get market feedback quickly. The key is actually taking the work to market and attempting to sell it, not just posting online. Successful artists constantly validate new ideas and subject materials—it’s a muscle you keep growing throughout your entire career.

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Asked by a photographer whose work wasn’t selling after two years · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22