Should I focus on getting immediate sales or building my contact list first?

Building your contact list should be a priority because it’s not about how big your list is - it’s about engagement and open rates. A tool that delivers 80-90% open rates means you’re actually getting in front of your audience, unlike email where a 20% open rate is considered good. When you can reach someone’s phone with a notification similar to a text message, that’s the best possible position for a marketer to get someone’s attention. Focus on growing an engaged list that actually sees your messages, then you can broadcast sales, new work, and other opportunities to a highly attentive audience.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22