What should I do if a big account is hesitant about the giveaway details?

If it’s a big account and they’re on the fence about the whole thing, don’t be afraid to make it completely easy for them. Say something like: ‘You know what, I love what you’re doing so much and I’ve benefited from your content. I would be honored if you just ran the whole giveaway on your own, and I’ll ship the print as my way of saying thanks.’ Ask for nothing in return. By making it that easy for them to say yes and not being difficult, the subtle psychology of reciprocation kicks in. They’ll likely mention your account, link to your website, and you could end up with thousands of followers and sell multiple originals just because you made their life easy and weren’t a pain to work with.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23