How can I build up social proof on my ads more cheaply before showing them to my main target audience?

For more advanced advertisers, create an additional ad group targeting English or non-English speaking countries where the ad marketplace is less competitive, such as Romania, Macedonia, Brazil, or Croatia. Give it a modest budget like $50 and let it run. Because these markets are far less competitive than the US and Canada, you might pay $0.10 per engagement instead of $1.00 per engagement. Run this first to accumulate tens, hundreds, or even thousands of reactions, comments, likes, and shares for a small budget. Then you have an ad unit completely charged with social proof that you can show to your primary domestic audience in the US and Canada, making it more effective and cheaper when targeting those higher-value markets.

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Asked by an advanced Facebook advertiser · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08