How do I market a new hand-embellished print product before I'm ready to launch?

Start recording videos of yourself practicing the hand-embellishment process. Be open and honest about learning—show your experiments, the fun you’re having, and acknowledge when it’s harder than expected. This content builds anticipation. Once you receive your prints, do an unboxing video and announce you’ll start working on edition 1 out of 10 (or however many you decide). Explain that you think these will sell out quickly and invite people to join a waiting list by DMing their email. This creates hype and urgency around your new product. The transparency and process content increases perceived value because people see the work involved.

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Asked by a painter launching hand-embellished prints · Answered by Juan · Office Hours · 2026-06-30