Should I focus my art business on reaching interior designers as a path to high net worth clients?

Interior designers are part of the ecosystem around high net worth individuals, similar to how property managers and lenders serve commercial real estate owners. If you genuinely want to pursue this strategy, you need to commit to volume: contact 500-1,000 interior designers every single week through Instagram DMs, messages on platforms like Houzz, phone calls, emails, and snail mail. This is a numbers game requiring massive, consistent outreach. Most won’t respond, some will be bad fits, some might have three-year sales cycles, and a few might buy. However, this approach likely won’t provide the best ROI compared to broader marketing strategies. Your time and energy are finite—you must constantly ask whether any marketing effort provides the highest return compared to alternatives.

---

Asked by an artist wanting to work with interior designers · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-03