What is the 'obliteration of gatekeepers' and how does it affect artists?

The obliteration of gatekeepers means that the traditional power brokers who controlled access to success in various industries have lost their grip or disappeared entirely. In music, you no longer need a record label or radio airtime—artists record at home, build followings on streaming platforms, and then get record deals on their own terms. In video, you don’t need Hollywood—you start a YouTube channel and build an audience. In art, you no longer need galleries, art publishers, or their approval to reach buyers. This is revolutionary because nothing stands in your way anymore. You can go directly to your audience, build your own following, and create success on your own terms without needing anyone’s permission.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25