What is a live art show and why should I do one at my booth?

A live art show means grabbing your phone and broadcasting from your booth to your social media followers. It’s an incredible opportunity, especially when you’re set up, your energy is up, and you have downtime. The primary goal is to create a video you can send to your email list afterward—that’s it. Everything else, including the actual ‘live’ part, is a bonus. It doesn’t matter if only your mother watches during the live broadcast. You’re creating video content that lives on your social media and can be sent to your entire list of people who couldn’t attend. Show your merchandise, tell stories about pieces, and announce your sale. Film it selfie-style with your phone or ask a neighbor for help. If the internet is terrible at the show location, just record it locally and upload it when you get to WiFi. You can stream to Instagram, Facebook, YouTube, TikTok—wherever you have the biggest following, or just pick one if you’re starting out. All the time, energy, and effort to set up that booth shouldn’t only be seen by people who physically attend—broadcasting it multiplies your ROI enormously.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-07-28