Should I perfect my print quality and color accuracy before trying to sell my work?

No. Spending excessive time perfecting technical details like print color or medium before attempting any sales is a form of procrastination. Instead, get good-enough prints made and take them to market immediately. If buyers purchase your work and don’t mention color issues, you’ve validated that your concerns weren’t critical. If they do mention problems, then you know what to fix. Let actual customer feedback guide your improvements rather than your own assumptions about what matters.

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Asked by an artist worried about technical perfection · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-25