What should I do to follow up after an art exhibition or show?

Send a follow-up email to your entire list shortly after the show ends. Consider offering a time-limited discount (such as a 24-hour sale) to create urgency and give people who couldn’t attend the show a chance to purchase. Use compelling subject lines and clear calls-to-action. This follow-up email can be incredibly effective—people on your list who couldn’t make it to the physical show may be waiting for exactly this kind of opportunity to buy from you online.

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Asked by a mixed-media artist who held a five-day exhibition · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13