Why is moving attention between channels so important for ROI?

You’ve busted your butt to get attention - maybe you paid money for ads, or traveled across the country doing art shows, or worked hard in other ways to build your audience. You owe it to yourself to get the most ROI out of that attention possible. Moving attention between channels helps you maximize what you get from the audience you’ve worked so hard to build. It also supports omni-channel marketing, which is your greatest hedge against attention becoming harder to get and harder to keep. When you have more attention spread across multiple channels, you can get so much more out of it and reach people in different ways.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29