Is the opportunity for artists to build an online business really better now than before?

Yes, the opportunity has increased by roughly 300% compared to pre-pandemic levels. The ability to run a significant art business from home—potentially reaching multiple hundreds of thousands of dollars in annual revenue, or even a million-dollar business—is more realistic now than ever before. The convergence of factors is unprecedented: entire art market demand has shifted online, people are spending more time at home and caring more about their home environment, tourist traffic to galleries has dried up, traditional art shows are canceled, and consumers have more disposable income due to reduced spending on travel and entertainment. This is genuinely the greatest time ever to be an artist or photographer building a direct online business.

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Asked by artists considering starting an online business · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-14