What are some quick tactical changes I can make to my Instagram profile right now?

Start with your avatar or profile image—make sure it’s a picture of your smiling face, not some esoteric design, character, or out-of-focus image. Next, look at your profile description. Instead of just listing your credentials like ‘landscape photographer, available for commissions, featured in outdoor magazine,’ add personal details: ‘landscape photographer, available for commissions, featured in outdoor magazine. I love dogs, cold beers, my two kids and my wife, not necessarily in that order.’ This immediately reveals something about who you are. Then examine your posts. Someone should be able to learn something about you that has nothing to do with your art without scrolling too far. If they can’t, you need to start mixing in personal content alongside your art posts.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-02