When should I start marketing for the fourth quarter art selling season?

You should start your marketing efforts now, several months before Q4 begins. Think of it like training for a marathon - you need to do the incremental preparation (1k, 2k, 3k training runs) before the big race. The marketing you do between now and the end of the year is what prepares you for the biggest art selling season. You cannot wait until October to start; you need to warm up your audience and build it as large as possible beforehand. If you start at the beginning of Q4, it’s like deciding to run a marathon tomorrow with zero training - it won’t be a positive experience.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2021-07-22