Is consistent marketing more important than the quality of the marketing content?

Yes - consistency trumps perfection by a significant margin. It’s more important that your marketing happens regularly than that each piece is perfectly crafted. Think of it like exercise: it’s better to walk around the block every day than to plan one perfect 15-mile walk that you keep putting off. The same principle applies to marketing. Consistent, simple posts of your artwork will outperform sporadic, highly polished campaigns every time. The data clearly shows that artists who maintain consistent marketing - even if it’s not always perfectly worded or optimally timed - dramatically outsell those who post inconsistently, regardless of how good those occasional posts might be.

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Asked by general teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2025-06-20