What specific nurturing activities should I do for existing customers?

You should email your purchasers regularly, get them to follow you on social media, send them Christmas cards, follow them on social platforms and like and comment on their posts, and send them text messages. This is an entirely different marketing strategy than acquisition—you’re having conversations like you would with an old friend rather than trying to convince strangers. These nurturing activities help convert customers into collectors.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17