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How can I grow my art business when I'm overwhelmed by wearing too many hats?

Think of your art business like a restaurant where you’re the chef. Your superpower is cooking (creating art), but you’re also answering phones, seating guests, waiting tables, and doing dishes. This limits your restaurant to serving only 1-2 tables maximum. To grow, you need to systematically outsource or automate the non-creative roles so you can focus on what only you can do: creating art and doing the marketing that showcases who you are as an artist. Start by identifying which tasks keep you from your superpower, then find ways to hand those off—whether through technology, services, or strategic systems—so your business can scale beyond its current limitations.


Asked by an artist overwhelmed by business tasks · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-29