Should I track how many new customers I acquire?

Absolutely—most artists cannot answer the question ‘How many new customers did you acquire last year?’ right away, even successful ones. What gets measured gets managed. You should make this the only metric that matters in your business. Know your number, track it monthly, and optimize your entire business strategy toward it. If you’re behind your daily or monthly goal, you know immediately that you need to take action, like doing an in-person show or adjusting your marketing.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-01