What is the minimum viable product approach for artists?

The minimum viable product (MVP) approach means testing your art in the cheapest, quickest way possible before building out your full business. Don’t invest in a full website, business infrastructure, or inventory first. Instead, make a few prints or pieces and sell them directly—set up a table in a public area or do a flash sale online. Validate that people will buy before spending money on the business itself. This is the lean startup methodology applied to art: find out if your product works before investing heavily.

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Asked by an artist planning to launch a business · Answered by Nick · art-marketing-podcast · 2020-09-24