Why will people spend more money on art now compared to before the pandemic?

Because people are home much more and care more deeply about their home environment, they’re willing to spend more money on pieces that truly matter to them. It’s no longer about just putting something on the wall because you’re barely home anyway. Now your home is your workspace, your sanctuary, and where you’re spending the majority of your time. People are thinking, ‘This is my space—how do I dial this in the way I really want it?’ This increased attention and emotional investment in the home environment translates directly into higher-value purchases and more willingness to invest in meaningful art.

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Asked by artists wondering about buyer behavior · Answered by Nick Friend · art-marketing-podcast · 2020-07-14