Do I need to worry about production quality for Instagram Live?

No, you don’t need to worry about production quality at all. There is a lowered expectation of quality for live video broadcasts that’s simply assumed as the norm. Nobody cares that your video isn’t perfect, your audio isn’t studio-quality, you’re not in your Sunday best, your hair isn’t perfectly styled, you need a shave, your clothes aren’t ironed, your background isn’t ideal, or you can’t hold the camera perfectly. People accept and expect a more casual, authentic presentation for live content. This is fundamentally different from polished pre-recorded content. You can just turn things on and go—the lowered standard means you shouldn’t let perfectionism stop you from starting.

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Asked by an artist worried about production quality · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-01