What's the value of building an email list even when my sales come mostly from social media?

Your email list represents people you have direct access to without depending on any algorithm. While social media platforms can change their algorithms and reduce your visibility overnight, your email list is an asset you own and control. Even if you’re currently making sales through social media, you’re building a foundation for long-term business stability. The subscribers on your list have actively chosen to hear from you, and they represent your most engaged potential buyers. As you grow and your business matures, having direct access to thousands of interested people becomes invaluable for launches, sales, and building lasting collector relationships.

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Asked by a young artist successful on social media · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-15