What if I don't have many Instagram followers? How can I make Instagram Live work for me?

If you have a small following, start by leaning on your friends. Ask them to join your stream at an agreed-upon time, so you have at least one other person to talk with. This helps you practice and creates better content even if the audience is small. Next, promote your live broadcast everywhere—make it an event. Email your list, post on other social platforms, and use every channel available to tell people when you’ll be live and what you’ll discuss. This omnichannel approach will get people onto your stream. During the broadcast, ask viewers to follow you so they’ll be notified about future streams. Additionally, after each broadcast, personally message everyone who watched to thank them and start conversations. When you have a small audience, these personal touches are incredibly valuable and don’t take much time. Also consider bringing guests with larger followings onto your stream, as their followers will be notified and may discover you.

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Asked by an artist with few Instagram followers · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-01