What are the benefits of being close to your customers when selling direct?

He or she who is closest to their customer wins. When you do direct marketing and communicate directly with your audience, you get real-time feedback and data without any filter or third party in between. You learn why people love your work, what resonates with them, what content and subject matter they connect with. This tells you exactly what to create more of and how to expand your audience. The marketing becomes rewarding because you’re having real conversations. When you understand what truly resonates, you can pour gasoline on it—your audience grows, your content gets shared more, and sales follow. Instead of pushing a cart uphill, you start feeling like you’re going downhill. That’s what happens over time when you iterate and get closer to the target.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-18