Should I still do art shows and fairs, or should I focus only on online marketing?

Yes, attend art shows and fairs - they still work. The key is exhibiting at them intelligently. Use smart lead capture techniques like the fishbowl method at your booth, then run the corresponding follow-up strategy afterward. Shows remain a valuable way to generate attention and build your collector base when you approach them strategically, capturing leads and nurturing those relationships after the event rather than just trying to make immediate sales at the booth.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04