How can I sell my art live and in real-time online, similar to an in-person gallery experience?
You can now run live art shows online using social media platforms. These live video shows allow people to virtually walk into your gallery in real-time, see your art with close-ups and from different angles, and make purchases on the spot—just like what happens in a physical retail store or gallery opening. This approach is as close to in-person selling as it gets, with you showcasing your own work directly to viewers. The pandemic accelerated the use of live video exponentially, and artists who started running these live gallery shows found they were entertaining, convenient for buyers, and most importantly, resulted in immediate sales.
Asked by an artist exploring live online selling · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11