How can I use LTV audiences if I have multiple business pillars, like teaching workshops and selling prints?

Create separate LTV audiences for each business pillar. For example, if you teach photography workshops and also sell fine art prints, build one audience of all your workshop students with what they paid for classes, and a second audience of everyone who bought prints. When advertising workshops, use the workshop student lookalike; when selling prints, use the print buyer lookalike. This works for any combination—wedding photography and fine art, teaching and selling, or any other business segments you operate.

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Asked by a photographer who teaches workshops and sells prints · Answered by Patrick Shanahan · art-marketing-podcast · 2018-08-30