How could a struggling art gallery pivot to succeed with live shows?

A gallery could transform into a professional live-show production space. Here’s the model: Take over the lease at a negotiated lower rate, purchase the existing decor at a reduced price, and potentially acquire their social media following if substantial. Then outfit the space specifically for streaming—professional lighting, quality sound equipment, stable high-speed internet, camera dollies and optimized angles. Rig the entire gallery for seamless video production. Then offer artists the ability to run shows from this professional setup, charging an upfront appearance fee plus a commission (perhaps 30-40%) on sales. Stream simultaneously to both the gallery’s social channels and each artist’s channels. After each show, offer immediate one-on-one video follow-ups for collectors and high-net-worth individuals, with the artist available to discuss pieces. This provides value artists can’t easily create themselves.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-08-06