How do I balance taking on commissions with building a sustainable print business?

If you want to shift from commissions to selling more prints, you need to rebalance your time—temporarily spend more time on marketing than creating. Building an audience that buys prints requires email marketing, social media content, partnerships, giveaways, and PR. One person buys one original, but many people can buy prints, so you need a larger audience. Once that engine starts running, you can rebalance back to more creation time. Also, be strategic about what commissions you accept: prioritize work you can reproduce, and charge significantly more for one-off pieces you can’t sell again.

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Asked by an artist wanting to sell more prints · Answered by Megh Knappenberger · art-marketing-podcast · 2023-08-10