What should artists be doing right now at the beginning of the year from a marketing strategy perspective?

Focus on the immediate art-selling opportunities ahead, particularly the major retail holidays coming up. Don’t wait or sit on the sidelines thinking you have forever to get started. The biggest problem artists face is delaying action and not being intentional about preparing for what’s coming on the calendar. Your marketing should be different every single month, aligned with specific holidays and seasonal opportunities. Right now, shift your thinking to Valentine’s Day, which is the immediate major art-selling holiday, followed by Easter, Mother’s Day, and Father’s Day.

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Asked by general audience · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2024-02-20