How do I decide what to create next for my business?

Get very clear on what you actually want from your art business, then work toward that specific goal. Many artists are trying to fulfill someone else’s dream or definition of success. Ask yourself: What do I genuinely want to do with my art? What would success look like for me personally? Once you’re clear on your own goals—whether that’s a certain income level, creative freedom, time with family, or something else—you can make strategic decisions about what to create, how to price it, and where to focus your energy.

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Asked by an artist in their first few years of business · Answered by Megh Knappenberger · art-marketing-podcast · 2022-06-11