Should I run cold Facebook ads if I'm just getting started as an artist?

No. If you’re just getting started, don’t run cold Facebook ads at all. Period. Don’t do it. You need to first validate that people want your art by making organic sales, build your marketing system and habits, and prove you can maintain consistency. Cold ads should only be considered after you’ve exhausted warm ads to your existing audience, have strong sales history, and are 100% committed to being an artist for the next 5-10 years with no breaks in your marketing.

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Asked by an artist early in their career · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-09-01