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Is there a magic formula for how many email subscribers or social followers I need to make six figures?

No, there is no magical formula. There’s no specific number of email subscribers, social media followers, or website visitors that guarantees a certain income level. Every artist is different and takes a different path. What works for one may not work for another. Rather than chasing numbers, focus on regular consistent marketing work over the course of years, finding your authentic niche, and building genuine connections with your audience. Quality of engagement matters far more than quantity of followers.


Asked by artists seeking a follower count formula · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-11